Social media platforms are giving businesses of all kinds the chance to reach customers in all demographics. Real estate in Dubai is a global investment phenomenon, but the traditional methods of online marketing and listings might be constraining its growth. Here, we’re going to look at the unique advantages that social media has to offer.
It’s Where Your Audience Is
Real estate agents in the loop already know that their customers are all moving online. 80% of all home buyers are looking online, according to Contactually
. Furthermore, around half of them are searching through properties on their mobile, which means that mobile-friendly platforms like social media have a lot more reach.
Only 9% of realtors list their properties on social media channels. There’s a significant market on channels like Facebook, Twitter, and Instagram that aren’t being delivered the real estate opportunities that they would be interested in.
Social media usage only continues to grow, as well. There are now six social media channels with over 1 billion accounts that are active each month, as shown at Statista
. You cannot doubt that other agents offering real estate in Dubai are going to be making the switch, so you want to ensure that you can make your mark first.
Show the Investment Potential in a Much More Positive Light
One of the most convincing reasons you can offer buyers is the potential growth of any investments in Dubai right now. With a growing number of businesses registered, record-high tourist visits, a booming real estate market, population increase, and more as shown here
, there is much opportunity to capitalise in Dubai.
Social media channels like Instagram, Twitter and even Youtube could allow you to convey that information much more succinctly.
With infographic building tools like Piktochart
, you can present a lot more information in a smaller space. Blog posts tend to lose the full attention of the average reader. Sharing infographics through social media allows you to choose the exciting and most appealing bits of data and present them with a little more visual flair.
Get to The Heart of The Product
Images get a lot more engagement on social media than links to written blogs or written posts alone. Video can be even more powerful, as posts with videos tend to get three times the attention of written posts
These visual platforms are perfect for Dubai real estate because the visuals of the properties and their surrounding communities are one of the biggest draws. It shows the property as not just an investment, but a lifestyle purchase.
This helps your posts appeal not just to those who would be interested in the returns such a property could offer, it also catches the eye of the average consumer who would aspire to live in such a beautiful, thriving environment.
As such, this dramatically increases the buzz created around a post, making it more likely that it will catch the attention of precisely the audience you are trying to reach.
Turning Customers into Fans
There are few things more valuable than word-of-mouth when it comes to real estate. To get it, you need to earn the support of your business’s fans. Word-of-mouth is enormous when it comes to real estate. One study shows that 100% of clients in all age groups are most likely to find their real estate agents through word-of-mouth.
Social media only makes the process all the easier. If you can build your followers, it gives you the ability to repeatedly share new content and listings with them, which they can just as easily share to their friends at the click of a button, helping to maximise your exposure.
One of the best ways to grow those followers is to develop content that they want to see or read
. Besides listings, infographics, photos and videos of relevant properties, informative and educational material has enormous potential.
Information on events and exciting news from Dubai or advice related to buying or selling property can help you catch the interest of more followers who are then likely to keep sharing from your channel if you can continue to keep their attention.
Our Top 10 Tips
To get positive results and a return on your time and investment, this type of marketing is only useful if you do it correctly. Here's are our top 10 tips on how to grow your following with quality leads and to get ahead of the competition.
Experiment with post timings:
Posting content at different times of the day provides different results. You should try to post content at different times to see when you're getting the most engagement from your followers.
Choose your content wisely:
When posting your content you need to ensure it relates to your target audience. The more your followers engage with you, the more likely you will experience an increase in followers.
Let people know where you are:
Always add your location to your post. If you're posting high-quality pictures for example, they will want to know where it was taken.
Your follower's timelines are always full of content from other companies and individuals. You have to be able to stand out from the crowd. Don't post as everyone else does, use a mixture of filters and hashtags, add links, tag your photos, and you can even add emojis and GIFs. Be careful not to overdo it!
The higher the quality, the better:
One thing your followers won't appreciate is pixelated or overused stock images! Create your unique content. Your followers will respond in kind by liking, sharing and engaging with your posts. This exposes your brand to an even larger audience.
Engage and be social:
The whole point of social media is to engage. It's unreasonable to think that you will get likes, shares and followers if you're not social and interactive with anybody. Follow the old mantra of "give love to get love", and you'll be heading in the right direction.
As mentioned in tip 4, the use of hashtags for people to find you is highly recommended. However, that doesn't mean you should use the same hashtags as everyone else is using. Use hashtags unique to your content, and that makes sense to your audience. Using just a few is more than enough.
Keep an eye on the competition:
Keeping an eye on your competitors to see who they're following, or the types of content that they post is good practice. Why? It's a good measuring stick to see if your content is fresh and engaging or just the same as everyone else. Remember be unique.
Make your audience feel special:
Show your followers pictures of things they wouldn't usually see, the reality of real estate is that the job comes with long hours and is hard work. Customers who are interested in properties want to look at exclusives. They want to know that they got the information first or with special privileges such as backstage access for the best properties that they wouldn't get anywhere else.
Ignore the haters:
No matter what social network you're using there will always be someone who posts something inappropriate or harmful. You will be the best person to judge whether the negative comment holds any merit and whether it's appropriate to respond to. Getting into a war of words on a public forum is never a good idea. On the flipside to this if someone has taken the time to post something helpful or positive or even to ask a question, always take the time to respond.
Exploring new and innovative ways to market your real estate business to a broader audience is essential. The housing market is undoubtedly tough, but mixing some online advertising and social media marketing will help your business reach new clients that traditional marketing methods would never have achieved.
There's a growing market that's waiting for you on social media and real estate in Dubai is just the kind of exciting opportunity and lifestyle commodity that can do well across all the most commonly-used channels.
NOW CHECKOUT AND FOLLOW OUR SOCIAL MEDIA CHANNELS!
ESPACE REAL ESTATE - MAIN BRAND ACCOUNTS:
ESPACE REAL ESTATE - COMMUNITY SPECIFIC ACCOUNTS: